Hunting Business Marketing | DayneShuda.com

Dayne Shuda on Hunting Business Marketing

A Different Take on Intellectual Property and Blogging

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We put everything in Creative Commons so that anybody can take anything without permission,” Jeffrey Tucker.

Happiness Through Sharing

image credit: tipiro

T. Michael Riddle (who is one of the best participators on this site) left a comment requesting a post on intellectual property:

The one thing which you might mention on your next post is the “Perils Of Plagiarism”

Albert, over at the Rasch Chronicles has a good one going on right now with a thief such as they (Plagiarist’s)

I have had several run in’s with this terrible activity during my 30+ years in the music industry, and it is heartbreaking to witness any artist (such as are in the outdoor blogging community) that has to endure the thievery of their intellectual property.

Keep up the good work which you are doing here Dayne, and please protect yourself from these type people!

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And there are things which people are completely unaware of concerning copyrighted material.

Such as: The producer of an artist has every right to copyright the “Sounds” which are used in the recording of an artists’ material.

And said producer, will even attach a “Royalty Fee” for each time the artists material is sold or played anywhere for public purchase or entertainment.

This would hold true for anyone who even uses “Public Domain” material which might be enhanced with reverb, echo, chorus, flange etc. etc. by a web designer, who is in essence, the producer of your content.

If your website starts becoming popular and you implement any merchandising program, said designer/producer could come back with their hand extended out for a piece of your pie!

It never hurts to carry your own liability, disclosure and copyright release forms for anyone whom does work for you for them to sign.

If a person refuses to sign your forms, then move on down the line and find someone whom does not have a problem with doing so.

Because generally, if a person has a problem with that, then they most likely had bad intentions and ulterior motives to work for you in the first place.

Immediately I had a hunch that my take on the topic might conflict with T. Michael’s.

I wanted to write on the topic of Intellectual property because:

1| It’s important to bloggers and readers like you

2| T. Michael requested it and he made some great points in his comments

3| It’s a topic I’m passionate about

Now, I don’t want to get into the fact that people steal, harm, and harass other people. There is no excuse for putting others through pain. The issue that Albert and others are addressing is serious and I’ll say that some of my material has been used on the sites addressed.

This article concerns intellectual property and my views on creating content for your hunting business, Website, and blog.

Let’s begin…

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Written by Dayne Shuda

July 7, 2009 at 4:58 pm

7 Unconventional Web Tools and Resources for Your Marketing Initiatives

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The Web is limitless

image credit: net_efekt

There are tons of useful tools available for businesses of all marketing skill levels on the Web.

It can be overwhelming to attempt the task of searching for all of the marketing tools and resources relevant to your specific business and its Website so I thought it might be valuable to put together a list of a few of the more unconventional tools and resources you may not have heard about yet.

These are all resources and tools I’ve had success with for my blog and content.

I hope at least one or two are valuable for your business…

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Written by Dayne Shuda

July 1, 2009 at 11:44 am

Successful People Guide to Success Series

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“The best way to learn how to be successful in business is to do what successful business guys do.”

Frank Sinatra Success

image credit: 馨文。Roxy。C’est ma vie

Tom Sorenson (@tsorenson) of Base Camp Legends said this in the comments on this blog and I think it fits perfectly for the Successful People Guide to Success Series.

I’ve always enjoyed analyzing the careers of successful people because I’ve always been curious about what it takes to be successful in life whether it’s in business or any other passion.

It’s also no secret that I’m a big music fan so this series focuses mostly on successful musicians.

Here is what Albert A Rasch (@AlbertRasch) had to say at Blogs of Note – Hunting Business Marketing:

Dayne must be an audiophile. He frequently refers to many musicians and their careers as analogous to Blogging and business. My favorite is The Jon Bon Jovi Guide to Making it Big on the Web. You have to admit, that’s pretty clever!

So here are the posts in the Successful People Guide to Success Series

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Written by Dayne Shuda

June 29, 2009 at 7:37 pm

Posted in Success Stories

The Michael Jackson Guide to Success

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Make A Better Place For You And For Me

Michael Jackson Says Goodbye to the World

Michael Jackson was one of my favorite musical artists of all time. I think what drew me to his music was that whenever I hear a song like Billie Jean or Beat It I feel like moving around and dancing.

I remember seeing an interview with Quincy Jones, Michael’s producer on Thriller and other albums, where he commented to Michael, before the release of Thriller, that he thought the intro to Billie Jean was too long. Jones said that Michael told him he was going to leave it as it was because the intro groove simply made him feel like dancing.

Jones replied, “When Michael Jackson tells you that a groove makes him feel like dancing, you leave the song alone.”

Billie Jean was released in 1983 and it launched the career of Michael Jackson to a level of stardom rarely achieved by any living person.

I thought it would be fun, reflecting on Michael’s recent passing, to take a look at his successful career and draw parallels to and lessons for your hunting business.

Let’s take a closer look…

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Written by Dayne Shuda

June 27, 2009 at 4:22 pm

50 Images of Happy Business Atmospheres

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Uplift your office with a smile

image credit: apdk

I’ve been fortunate in life to work with some great people in classroom, factory, warehouse, and office settings.

One of the things that have always seemed to keep things happy at the businesses I’ve worked is laughter.

It seems that if you can find reason to smile and laugh, you’ll have success and enjoy your time while earning a living for yourself and your family.

It is, of course, important to have a quality balance of laughter, smiles, fun, and other appropriate emotions such as seriousness, tact, sympathy, etc. when dealing in business and office settings.

I thought it would be fun to look at some examples (courtesy of Flickr and Creative Commons) of individuals having fun and enjoying life in work settings…

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Written by Dayne Shuda

June 23, 2009 at 8:13 pm

Posted in Flickr

Flickr Creative Commons Series

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Inspiration surrounds us all

image credit: mandj98

A few of the post I’ve had the most fun creating for this Web site are the posts involving images from Flickr’s Creative Commons section.

Here are posts that were created thanks to Flickr, Creative Commons, and the wonderful photographers who are willing to share their work with the world (with you especially):

50 Images of Happy Business Atmospheres

50 Inspirational Images to Inspire Blog Titles

50 Indoor Photos to Inspire Your Outdoor Website

50 Inspiring Flickr Pictures/Photos for Hunting Businesses

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Written by Dayne Shuda

June 23, 2009 at 8:07 pm

Posted in Flickr

How Small Hunting Businesses Can Beat the Big Competition

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A hunting business’s most valuable resources are bloggers

image credit: Marina Cast.

On that previous post, Adam Singer (@AdamSinger) asked the question:

I used to subscribe to Cabela’s, they have to be doing some outreach to bloggers? I’m not sure but it seems like that’s a huge opportunity for a company like them.

I was thinking about how small hunting businesses could break into the hunting industry and it struck me that one of the best ways for small hunting companies to stand-out on the Web was to take advantage of the biggest resource on the Web – hunting bloggers.

There are many great hunting bloggers on the Web and it seems like they are being neglected by the bigger companies in the hunting industry.

And I’m not sure exactly why.

I think some of it might be fear of the unknown. I think some of it might be that larger companies aren’t able to adapt to the ever-changing landscape of the Web.

But whatever it is, these large hunting businesses are leaving the door open for their smaller competitors to gain a huge advantage on the Web.

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Written by Dayne Shuda

June 22, 2009 at 9:50 pm

Posted in Connecting

The Top Hunting Blogs Part 2

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It pays to be the best

image credit: John Carmichael

This is Part II of the Top Hunting Blogs Series at Hunting Business Marketing. I have come across some more great hunting blogs and I thought I’d share my thoughts.

Here is part I:

The Top Hunting Blogs Part I

Tom put it perfectly the other day when he said in the comments on Successful Hunting Business Marketing – CamoFire:

“The best way to learn how to be successful in business is to do what successful business guys do. Learning from the success of others is about as useful a tool as you can have.”

I hadn’t thought about the Top Hunting Blogs series for awhile, but Tom’s comment got me thinking so I thought it was time again to share a few of the best hunting blogs the Web has to offer.

Let’s take a look…

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Written by Dayne Shuda

June 19, 2009 at 10:10 am

Posted in Success Stories

Successful Hunting Business Highlight – CamoFire

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Success takes passion and hard work

image credit: Clearly Ambiguous

The other day, Kendall Card (@Camofire) of Camofire.com sent me (@DayneShuda) a message via Twitter.

Camofire.com Logo

He was excited about blog commenting activity that occurred on Camofire’s site over a weekend. Kendall had some great back and forth conversation with Camofire clients and there seemed to be some meaningful connections being made.

This gave me the idea for a new series here at Hunting Business Marketing – Successful Hunting Business Highlight.

I’m happy to have Camofire.com be the first success story featured.

Let’s take a look at why Camofire.com (and Kendall) succeeded…

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Written by Dayne Shuda

June 16, 2009 at 9:12 pm

5 Habits of Successful Hunting Business Owners on Twitter

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This post is inspired by 5 Habits of Successful Executives on Twitter by Bruce Philp (@brandcowboy) of BrandCowboy.com on Mashable.com (@mashable).

Twitter is about making connections.

image credit: box of lettuce

If you’re the CEO of a hunting business I suggest the article above for reading on how some CEOs successfully use Twitter to make connections with their customers as themselves and on behalf of their businesses.

There is a crucial point in the previous sentence worth repeating:

“…make connections with their customers both as themselves and on behalf businesses.”

Smart CEOs know how to separate themselves from their company. They know when it’s important to be the face of the company and when it’s important to let the employees or the product or the service or in other words the brand be the face of the company.

Twitter is about making connections both as yourself and as the brand of your business.

It’s important to remember that all of your Tweets and actions on Twitter (and anywhere) should be about adding value for your customer.

With that in mind, I thought I would highlight a few of the remarkable hunting business owners who have done a great job using Twitter to make connections and add value with and for their customer.

Also, you can follow me on Twitter @DayneShuda.

Continue reading…

Written by Dayne Shuda

June 15, 2009 at 7:01 pm